One of my favourite photographers, Matt Irwin, made this video to celebrate the opening of Armani Exchange's new shop on Regent Street. He spent several days following nearly twenty of the most popular models and "it"-girls´n´boys around London and New York.
I love the fact that the film is shot with Super8 film and that it´s B&W.
"Producing this film has been a brilliant oppurtunity to marry what I'm doing in my own work right now with moving image. Making the film in black and white was a homage to the classic Armani ads." Matt Irwin
Btw, does anyone know who´s song that is?
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